.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has onboarded Indian cricketer KL Rahul as a label ambassador as well as a capitalist in the firm, it showed to ETRetail.Without making known the exact percentage of concern the cricketer has taken, the company stated it is a sizable and important investment.This cooperation strives to utilize KL's astounding attraction, especially amongst youth and also health and fitness fanatics, to extend Boldfit's dip untapped markets as well as demographics across India.Sharing concerning the brand's development programs, Pallav Bihani, owner as well as chief executive officer of the business mentioned, "Our experts are going all-in on increasing our activewear and footwear categories, which are actually set to redefine the exercise market. These sections are our future growth engines." Currently, physical fitness and also doing yoga add-ons steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained an earnings of Rs 73 crore. With key campaigns and this alliance, the brand targets to reach out to an earnings of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore clients yearly as well as strives to broaden this range to 5 crore using this relationship. Likewise, it is boosting its own source establishment infrastructure to make sure rapid shipment as well as consistent item availability.Looking forward, the D2C startup anticipates a surge in online traffic, social networking sites involvement, and higher purchases around our front runner types.
Published On Aug 1, 2024 at 10:46 PM IST.
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